Manage Your Marketing Data Effectively:

• Effortlessly import data from other sources into Microsoft Dynamics CRM
• Use predefined data-mapping rules or create new ones on the fly.
• Confirm data import status with automatic e-mail notification
• Intelligently cleanse your data to eliminate duplications and decrease your costs per engagement (CPE).

Segmentation-Pinpoint Your Marketing Tactics:

• Use natural language queries to instantly segment customers or prospects.
• Create highly targeted lists and associate them with campaigns.
• Set up personal or public data views for reuse.
• Easily share target lists with colleagues or vendors.
• Export lists into multiple formats for bulk e-mail or direct-mail communications. 

Streamline Campaign Planning:

• Plan and track activities, tasks, budgets, and details for each marketing activity. 
• Tailor messages and offers to highly targeted lists.
• Save time and money with reusable campaign templates.
• Set up product catalogs, price lists, and discounts for optimal offers.
• Use predefined workflows to streamline approvals.

Simplify Campaign Execution:

• Initiate and distribute campaigns and communications instantly.
• Use embedded Mail Merge capabilities to instantly send mass communications.
• Manually or automatically assign tasks or leads to individuals or groups.
• Create on-the-fly campaigns with the Quick Campaign Wizard.
• Create rules to trigger responses based on customer interest.

Manage Marketing Events Efficiently:

• Track and manage all event and customer details on one central platform.
• Holistically manage event planning and execution from beginning to end.
• Track details related to venues, rooms, event sessions, speakers, and sponsors.
• Track key metrics and measure the return on investment to optimize future events.

Marketing-Improve Response Management:

• Capture and store responses and leads in one place for easy tracking.
• Score responses using predefined algorithms.
• Instantly assign leads with full interaction history to the right sales person.
• Track responses across communications channels, linking them to campaigns and lead sources.
• Convert responses to leads and opportunities with a few mouse clicks.

Internet Marketing-MS Dynamics CRM Online Only:

• Track, manage, and optimize search-engine marketing efforts.
• Improve data quality by routing leads to a lead-staging area.
• Identify the revenue impact of each keyword.
• Research and purchase keywords, and them optimize bids for the hightest placement.
• Create landing pages and data forms without any coding.

Extend Value with Microsoft Office:

• Use Microsoft Dynamics CRM within Microsoft Office Outlook to be more productive.
• Eliminate redundant e-mail tracking through Office Outlook synchronization.
• See co-worker's availability with the presence feature.
• Create documents and mail-merges with embedded Office Word capabilities.
• Add Office Outlook contacts to marketing lists with a few mouse clicks.

Marketing With Mobile Express:

• Access customer data from any Web-enabled device anywhere, anytime.
• Track budgets and push through approvals while on the road.
• Update or create campaigns on the fly.
• Update, qualify, or assign leads while on the road.
• Analyze responses, leads, and comapaign ROI with rich offline creporting.

Gain Marketing Insights for Decision Making:

• Measure your marketing success with key performance indicators (KPIs)
• Track key campaign indicators with built-in reports.
• Identify trends and allocate resources with powerful predictive analytics.
• Use robust data cubes for trending analyses.
• Proactively create offers with 360-degree customer views.